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About
Purloisir is the pulse of the lived practice in pure leisure.
BONGOÛT.
It is in good taste that the familiar impression resides and lingers after a brief, yet grand encounter with something new.
It is the quiet hum of a room, a tart taste, a trail of oud, or a passing glance from an unforgettable face that lingers on the senses long after it is gone.
It is the intuition to know which luxury in life is truly worth wanting next-and finding it in perpetually evolving expressions of what you truly cherish.
Style is not ornament. It is suspension.
The fabric against the skin, the line of a silhouette, the light in a room in each and every moment — to me, they are container of how we hold ourselves.
Practice
Play
Presence
Pleasure
From the Founder
“My work sits at the intersection of psychology and design. While my background is in the study of the mind, my vocation is translating that understanding into lived form—creating garments, spaces, and rituals that soothe the nervous system and restore composure.
Shaped by the resilience of an immigrant upbringing and a deep awareness of life’s brevity, I view identity as something cultivated and leisure as a vital act of restoration. I founded this studio to help others inhabit their lives with intention, moving away from urgency and toward a refined sense of presence.”
— Anny Cho
The Power of Presence
In an age driven by output, we choose the intake. Purloisir is a remediation of power—moving it away from the boardroom and back to the self. We don’t dress for the performance; we dress for the presence. This is the luxury of being exactly where you are.
pulse of the lived
